The topic of organ donation is usually presented in a staid, solemn manner. That's understandable. But I think it's a turn-off to a certain demographic, namely teens and people in their 20s. A new in-your-face campaign promotes the idea that it's cool to sign your donor card and "recycle yourself." Check out this site. It takes a little long to load, but then you get a hunk telling you to click on his "handsome tattoo" to reveal his inners. Graphic and fabulous! Plus, free downloadable iron-ons for your t-shirt.